![]() ![]() Hubspot research shows that for 40% of searches, Featured Snippets and additional questions appear. This can impact traffic to other SERP linked websites, including the linked Featured Snippet website. Once you’ve uploaded your keyword set, you’ll get a plethora of reports not just to measure featured snippets, but all SERP features for you and all your competitors.Why are Google’s Featured Snippets important?įeatured Snippets are set-off from the rest of the results, attracting more people to read it first before either leaving the SERP, clicking the linked web page or scrolling down to review the other results. Once you’ve set your target keywords, use a rank tracker to see how successful your optimizations have been.Īdvanced Web Ranking has easy to use SERP feature tracking. One key thing to consider before you embark on your road to featured snippet success is to ensure you have a proper measurement in place. Use an inverted pyramid style to answer the question first and then provide further detailsĭone with featured snippets? Take this a step further with People Also Ask.Closely replicate what users are searching for in header tags before answering.Answer questions succinctly (within around 40 - 50 words for a paragraph).Replicate the format of the snippet shown on the SERP.So, to summarize optimizing for snippets, make sure you: This writing copy method is called an inverted pyramid style, and it works incredibly well for capturing snippets. You'll notice whenever a paragraph snippet is shown, the answer is usually succinct, definitive, and clear. However, paragraphs are still one of the most common formats found within featured snippets. It looks a lot clearer in this format, doesn't it? ![]() ![]()
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